傲胜国际创办人兼V3集团执行主席沈财福在《联合早报》“早起步”炉边对话会上分享他从按摩椅创业到打造国际品牌的心得，揭示“保持饥饿”心态如何助他在四次经济危机中化危为机。他强调品牌需明确目标市场，并具备故事性背景，例如成功重塑Bacha Coffee。

他认为动荡时期是企业发展的最佳机遇，并指出现金流与创新能力是企业存续的关键。此外，他强调“创意优先”的战略，让新加坡企业无需与中国企业拼价格，而是以独特价值取胜。

这一集的联合早报播客《创造力》，沈财福鼓励年轻人终身学习，培养自我与团队管理能力，因为他认为这些是创业成功的核心要素。

本季的播客主持人是《联合早报》财经新闻主任沈越。

Ron Sim, founder of OSIM International and Executive Chairman of V3 Group, shares his entrepreneurial journey of transforming a massage chair business into a global brand. He attributes his success to maintaining a "stay hungry" mindset, which enabled him to convert challenges into growth opportunities across four economic downturns.

Sim emphasises two fundamental principles: precise market targeting and compelling brand storytelling, exemplified by the successful repositioning of Bacha Coffee. He views economic turbulence as a catalyst for business expansion, highlighting that robust cash flow management and continuous innovation are essential for survival.

Drawing from his experience competing with Chinese manufacturers, Sim advocates for a "creativity first" approach, enabling Singaporean businesses to differentiate themselves through unique value propositions rather than engaging in price wars. For aspiring entrepreneurs, he stresses the significance of lifelong learning and mastering both self and team management – skills he considers fundamental to entrepreneurial excellence.

The host for Enterprising Season 2 is Lianhe Zaobao’s Business Editor Shen Yue.

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